How to Add a Logo to a QR Code (Free Guide)

← Blog · 22 Jun 2026 · 4 min read

A plain black-and-white QR code works, but a QR code with your logo in the centre looks far more professional and builds brand recognition. The good news: you can add a logo for free, and it stays scannable if you follow a few simple rules.

Why add a logo to your QR code?

A branded QR code earns more trust. People are wary of scanning random codes, but a code with a recognisable logo signals it's legitimate. For restaurants, shops, and marketing campaigns, a branded code also reinforces your identity every time someone scans.

How to add your logo, step by step

• Open our QR Code Generator and enter your link or content.
• Upload your logo image (PNG with a transparent background works best).
• The generator automatically increases the error-correction level so the code stays readable with the logo on top.
• Adjust colours to match your brand, then download as PNG or SVG.

Rules to keep it scannable

QR codes have built-in error correction, but don't push it. Keep the logo to roughly the centre 20–30% of the code. Keep strong contrast between the dots and the background. Always test the final code with a real phone before printing it at scale.

Use a vector file for print

For brochures, packaging, or large signage, download the SVG version. It stays razor-sharp at any size, unlike a low-resolution PNG that can blur when enlarged.